Today many people may think that Magazine and Newspaper Advertising is substituted by other sources of advertising and by the Internet in particular. Of course now more and more people get information from the Internet which has become an integral part of our life. Many people even can not live without it. And advertising in the Internet has taken a huge share of the market because it more popular.
But on the contrary we can say that Magazine and Newspaper Advertising is considered to be more traditional and that is why more reliable for some categories of the customers who do not use the Internet so often, except may be for the consumer mailing lists options. Another argument against advertising in the Internet is spam which has become a real problem for practically everyone who sends e-mails. We are fed up with spam letters advertising useless and sometimes even illegal things. On the contrary Magazine and Newspaper Advertising will provide you only with safe information because otherwise Magazines and Newspapers will loose reputation and readers who are their regular customers.
So we should not bury Magazine and Newspaper Advertising so soon.
